Meet, Liz Ridgway, who is Right Management's very own Head of Marketing, here at Right Management. She shares her career successes to date and champions the accademic qualifications which have helped her along the way....
Job title: Head of Marketing – UK and Ireland
Sector: Management consultancy
Company name: Right Management
How long have you worked in this role? 4 years
What's a typical day like for you? It’s tricky to cover a typical day as each one is genuinely different! However, they do tend to fall into two camps – days full of meetings, days spent following up actions after the meetings. Much of my job includes developing content, taking responsibility for our thought leadership programme and working with teams to develop innovative solutions to take to our clients.
Describe the culture of the company you work for... Forward thinking, energetic but also caring. Many people within the business are highly motivated by the work they do and the positive impact they make on individuals and organisations we work with. This adds a very special dynamic to our company culture which is palpable throughout the organisation.
What is your favourite part of the job? The creativity. Marketing is still a very creative environment, even more so with the onset of digital technology. It is an exciting, dynamic environment and one I really enjoy.
Is there anything you would like to change? It sounds a bit corny, but not really. I work with a variety of people, each with different skills and expertise which I find really energizing.
What's the best way to wind down for you? Don’t tell my husband, but a glass of wine and a gossip with the girls is unbeatable!
What has been your career path to date and how does it look going forward? I left Uni, did a stint in publishing and then went back to Uni to study for a Masters. Looking back, the academic qualification was a bonus. The real benefit was time out to consider what I genuinely wanted to do. Since then, I’ve worked in marketing roles, specifically in professional services, starting as a sales and marketing assistant.
What is the best advice you've ever received? Trust your instincts. It’s built on a whole load of useful (and otherwise!) tidbits you pick up along the way, and so while it might not always be logical, it usually comes good.
If you were not doing this job, what would be your plan B? I’m always really envious of people that can finish a working day having physically created something – a wall or a new kitchen. So, heading back to college to do something practical would be a great alternative.
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